Epic Christmas

With Christmas around the corner what better way is there to get into the holiday mood than with a epic Christmas commercial from “3″.

The pitch was to create something in the spirit of the season but on a larger and more grand scale. Building on earlier films with our robot we poured tons of snow over the world and introduced a whole army of mischievous smart-phone packages marching up the stairs under the sparkling northern lights .

Working with 3 is always a great treat but creating a Christmas campaign lets you make everything more vibrant and more over the top than you would normally get away with.
Director Ulf Lundgren

Bringing “Epic Christmas” to life introduced a whole bunch of fun challenges ranging from cloth, fur, mat paintings and snow to handling a cast of thousands.

We always try to add something new and challenging to every project, this time we got to develop a bunch of new crowd tools that will let us tackle even bigger projects in the future.
Head of RnD Björn Lundgren

Project Details

Production year: 2011

Client: Storåkers

Agency: Colony

Production Company: Lost Liner Productions

Films: 2

Number of shots: 14

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Project Credits


Project manager: Linda Rundqvist

Copywriter: Björn Carlberg

Art Director: Henric Almquist


Agency producer: Jenny Sernholt

Sound design and mix: Quint Starkie

Lost Liner Productions

Director: Ulf Lundgren

Creative producer: Niklas Gunnarsson

Coordinator: Erika Reilly

Design: Pär Andersson

Modelling: Pär Andersson

Animation: Johan Sonestedt, Jonas Dahlbeck

Rigging: Hannes Nordin

Animation: Hannes Nordin

TD: Martin Öhgren, Martin Törnestedt, Oskar Wahlberg

RnD: Björn Lundgren

Comp: Martin Öhgren